David Wyld

Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)

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A GPS for Adulthood?
11 days ago
Every once in a while, you just run across something that simply makes you marvel. Yes, you kick yourself when you see it, thinking "Why didn't I come up with that?" But at the same time, you see the ...
Closing Time
4 months ago
Ah, the end of the semester! As a "seasoned" professor with over 25 years experience working in the higher education industrial complex, this is always the busiest, most hectic, most stressful time of...
Part II: Should a University Have to Pay the University to Market the University?
5 months ago
The Curious—and Possibly Prescient—Case of the University of Illinois in the Age of Attention
Part I: Should a University Have to Pay the University to Market the University?
5 months ago
Money. Isn't that what college is all about these days? As tuitions continue to rise far, far faster than inflation, along with parental stress and student debt to cope with these ever-growing costs, ...
The Curious Case of Long Beach State...or Whatever You Call It!
5 months ago
Confusion is definitely not the desired end result of any marketing effort! So imagine the plight facing the upper administration of one particular college in California. Consider the case of Long Bea...