David Wyld

Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)

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Part II: Should a University Have to Pay the University to Market the University?
a month ago
The Curious—and Possibly Prescient—Case of the University of Illinois in the Age of Attention
Part I: Should a University Have to Pay the University to Market the University?
a month ago
Money. Isn't that what college is all about these days? As tuitions continue to rise far, far faster than inflation, along with parental stress and student debt to cope with these ever-growing costs, ...
The Curious Case of Long Beach State...or Whatever You Call It!
a month ago
Confusion is definitely not the desired end result of any marketing effort! So imagine the plight facing the upper administration of one particular college in California. Consider the case of Long Bea...